LOCALS
WORLD
See cities through the eyes of locals — style, culture, and stories that make you feel right at home with a true local experience.
Locals World is a magazine and city guide that connects travelers and locals with the stories, style, and culture that bring a place to life. We spotlight women-led brands, local makers, and creatives through editorial features, curated itineraries, and community-driven guides.
Through Locals Closet, we introduce emerging designers and artisan labels to new markets and cities — curating racks, online guides, and features that showcase slow fashion and one-of-a-kind style.
At the heart of everything we do is connection — helping people feel at home wherever they land, while strengthening local economies and celebrating the visionaries shaping culture today.
LOCALS JOURNAL
LOCALS JOURNAL
Locals World is more than a travel platform
Locals World is a magazine and city guide rooted in human connection. We share cities through the eyes of locals — spotlighting women-led brands, hidden gems, and cultural creatives that bring each place to life. Our curated features help travelers and new residents feel at home, discovering experiences that align with their values and sense of belonging.
Work With Us
For Brands, Designers & Boutique Hotels
At Locals World, we collaborate with women-led brands, emerging designers, and boutique hotels to create authentic content and meaningful partnerships. Our focus is on storytelling with style and soul — positioning your brand within culture and community while introducing it to new markets.
Ways we collaborate:
UGC & content creation
Designer interviews & editorial features
City-to-city brand campaigns
Creative direction & styling
Hotel + travel brand partnerships
✨ Want to spotlight your brand or collaborate on a campaign?
A Study of Connection, Culture & Conscious Design
📖 Digital Publication
✍️ Curated & written by @byValerieJana
🌍 A project by Locals World
A Study of Connection, Culture & Conscious Design
Exploring how empathy shapes what we buy, and why it matters.
Through letters to artisans and locals, this inaugural volume of Locals World Research Magazine studies the bridge between craftsmanship and consumer — where designers become the link between makers and markets.
Featuring insights from Rosemary Hallgarten, interviews with Krop Jeans, and The Framework designed for women who want to feel seen in the brands they choose, this 38-page issue explores how emotion and empathy influence buying decisions — from the trade-show floor to the artisan’s hands.
A visual research journal uncovering what truly connects us: craft, culture, and conscious design.